Retinol Alternative Eye Serum

A lightweight, targeted eye serum designed to visibly smooth fine lines, reduce the appearance of crow’s feet, and refresh tired-looking eyes. Powered by a natural retinol alternative (Bidens Pilosa extract), this gentle yet effective formula helps improve the look of skin firmness and texture around the delicate eye area without irritation. Enriched with hyaluronic acid, aloe vera juice, jojoba oil, and castor oil, it delivers deep hydration while leaving the under-eye area feeling soft, smooth, and revitalised. (selfnamed.com

• Helps reduce the appearance of fine lines and crow’s feet
• Improves the look of tired, puffy under-eyes
• Supports smoother, firmer-looking skin around the eye area
• Provides long-lasting hydration and comfort
• Helps brighten and refresh the appearance of the eye contour
• Lightweight formula suitable for daily use, including sensitive skin

Based on ingredient composition and cosmetic performance data provided for the formula.

Apply a small amount to clean, dry skin around the under-eye area. Gently tap using your ring finger until fully absorbed, avoiding direct contact with the eyes. Use morning and evening as part of your skincare routine for best results, and follow with SPF during the day to protect the delicate eye area.

Bidens Pilosa Extract (Retinol Alternative)
A plant-based active that mimics retinol-like benefits by helping improve the appearance of fine lines, skin texture, and firmness—without the irritation commonly associated with retinol.

Hyaluronic Acid (Hydrolysed Hyaluronic Acid & Sodium Hyaluronate)
Draws moisture into the skin to help plump and hydrate the delicate under-eye area, reducing the appearance of dryness and fine lines.

Aloe Vera Juice
Soothes and hydrates the skin while helping reduce the look of puffiness and fatigue.

Jojoba Oil
A skin-compatible oil that nourishes and softens without clogging pores or feeling heavy.

Castor Oil
Helps condition and smooth the skin while supporting long-lasting moisture retention.

Vitamin C & Vitamin E
Antioxidants that help brighten the under-eye area and protect against environmental stressors, supporting a more refreshed appearance.